There’s no better store for a man who wants to dress refined and stylish than Suitsupply. It’s a style destination, suiting you from super casual to super elevated. Suitsupply is at the next level with cut, fabric, styling, and everything in between, such as shoes. You can visit Suitsupply in person or online. There’s also a hybrid option where you can start the process at home and then make an appointment to meet with your style advisor to get the perfect fit.

My warm weather suit

A spring/summer suit will have a lighter fabric construction. I prefer linen blended with silk or wool to add more structure and reduce the amount of wrinkling. Also, for this season, go with a lighter color, which is fresh and fun. You can elevate your aesthetic. The options can get overwhelming, but you can work with a style advisor to help you walk through the process. They can make recommendations.

• I opted for two buttons, a natural shoulder, peak lapel, full canvas, half-lined jacket, and monogrammed. I’m also picking buttons that are horn.
• For the pants, I am opting for a flat-front with tapered pants. Also, make sure your pants fit your hips tight because if they bellow out, you’ll have more of a feminine aesthetic, a bit more pear-shaped.

The finished product — wow!

Check out my finished suit. The fabric is a lightweight windowpane check. I paired it with a T-shirt and loafers. I could also swap those out for sneakers for a more casual look. I could also go the opposite and add a collared shirt and/or tie. The suit is very versatile, and the fabric is buttery smooth.

Styles of sweaters

Cardigan, pullovers (mock, crew, v-necks, quarter zip, turtleneck), and full zips.

Fabrics

Cotton, cable knit, and Merino wool (best for dressing up). Never wear a fuzzy or balled sweater. Shave it off. Also, use a lint roller for crap stuck to your sweater.

Fit

Oversized is a trend, but you should have it fit you properly; if not, it will look too casual.

Collar

V-neck is most practical for dressing up. Sure, you can dress up a crew, but v-necks are a better (and sexier) choice. 

Underneath

Opt for a rigid collar. Standard polo collars look messy and are too casual. 

‘Dress-up your sweater’ outfits

• Lightweight turtleneck with a suit auto elevates your aesthetic
• Cable knit sweater + loafers
• Cardigan with loafers in a monochromatic look
• A v-neck sweater makes a dressy casual date option

Polo Wearing Rules

• Don’t wear big bold bright patterns or colors. These will make you look youthful when you actually want to look as sexy as possible. Go with a solid color such as blacks, greens, grays, and blues.
• The fit matters! Don’t wear a polo that is too tight or one that is too big and baggy. The right fit is the most important aspect of wearing any piece of clothing, including polos. You will find some polos are square and boxy. I like Cuts Clothing polos because they are a bit snug in the chest and arms, and the body is tailored and tapered without being too tight.
• Pay attention to your collar and sleeves. With a standard polo, these both will get sloppy and messed-up eventually. Look for a crisp, clean, and small collar that sits up. Invest in a higher quality polo that will fit better and not get super stretched out in the sleeves. The sleeve length should not cover your bicep and tricep, which will make your arms look super skinny.
• The placket is important. Polos make you look sexy because of the natural fall or opening of the placket when you leave it unbuttoned. You’re drawing the eye down very similar to a v-neck shirt or a Henley. It’s creating a visual illusion. Don’t button it all the way up. Also, you should also not see a visible undershirt that is a no-go.
• To tuck or not to tuck — it’s up to you. With polos you can tuck them in or you can leave them untucked or even do a partial tuck. The length should not be too long, hitting midway down your crotch.

Here’s how to rock a polo even better

• The dressiest polo look. I absolutely love this outfit. You can dress down your suit with a polo in the summer and spring. I’m rocking it with a charcoal suit. Take off the jacket, and your polo is now paired with your slacks. We’re simple clean minimal loafers with no socks, and you’re absolutely killing it.
• The second look is a bit more casual and sporty. I start with the white simple minimal sneaker with Cuts Clothing joggers and a simple, sexy, gray polo. It’s sporty and fun and fresh.
• Crush it with double monks plus medium wash jeans, and a  beautiful green polo. It’s casual and subdued, and it’s a great date outfit.
• Chi chi chi chinos are your light-weight warm weather pants. Match the green polo from the previous outfit with these chinos and some simple casual loafers with no show socks.
• Check out my favorite date night outfits. Dark-washed non-distressed jeans, black dress shoes or loafers, and the perfect black polo is one my all time favorite ensembles.

Vincero Watches | code ALPHA for a GREAT discount on an AMAZING watch!

Alpha has met some super crazy rich dudes that LOOK cheap. They looked horrible. But on the flip-side, he’s met some dudes who don’t have a lot of money but look like a million bucks. In this video men’s style, grooming, fitness and lifestyle expert, Aaron Marino of IAmAlphaM, AaronMarino, and Pete & Pedro  says the difference can be small subtle differences. Here’s how!

Stylish Ways to {Look Expensive} Even If You’re Broke

1. Focus on the fabric – buy half as many items but spend twice as much on the individual items

2. Upgrade your sneakers – leather sneakers look more high end and put together

3. Wear a watch – it’s the easiest way to elevate your style

4. Stop wearing brand names – they don’t make you look more prestigious

5. Get a better bag – look lux with a leather computer bag

6. Leather jackets automatically make you look high-end, and it’s a great piece with which to layer. Find them on sale at end of season or on eBay.

7. Glasses are one of the easiest ways to accessorize and set yourself apart from everyone else. Glasses USA won’t break the bank. Also Clubmaster sunglasses will make you look super successful and professional – plus they look great on everyone.

Upgrade Your Style Immediately

Vincero Watches won’t break the bank, but they still send the same psychological message that you’re reliable, responsible, and super sexy. Yes, it doesn’t get any sexier than the blacked-out Vincero pieces that Alpha displays! They’re beautiful. Alpha is a watch slut, and Vincero is set apart from other brands because they have substance. They have wrist presence.  Use the link and discount code for Alpha’s personal curated collection. Vincero Watches | code ALPHA for a GREAT discount on an AMAZING watch!

Join the Club | Menlo House

Explore Menlo House Store

Being stylish is a skill – nobody is born stylish. But the more the practice, learn, and observe, the better at it you will get and the more stylish you’ll become. In this video men’s style, grooming, fitness and lifestyle expert, Aaron Marino of IAmAlphaM, AaronMarino, and Pete & Pedro  says his goal is for you to be more stylish than every single one of your friends.

Six Simple Style Tips

FACT 85% of style is about the fit. If you nail the fit for you and your body type, you’re so far ahead of almost all other dudes because most men look like ‘sloppy sacks of unstylish sh!t’.

1. Stick to a neutral palate – black, white, gray, tan, and olive as they integrate great together.

2. Go classic first, trends second – make sure your foundation is solid before adding ‘crazy’ things. You’ll save money. because the trends are expensive  and go out-of-style quickly. Alpha gives an example of white sneakers as well as a Chelsea boot. Both are from New Republic shoes – they are ‘insane’ and in terms of style, value, cost, and quality. Explore Menlo House Store

3. Join a monthly men’s box service – Menlo Club is Alpha’s recommendation. Fill out the survey and then monthly receive a curated box of two items. What sets it’s apart from other box services is that they own all the brands that they’re sending you such as New Republic, Grand AC, and Five Four Clothing. Over a course of time, you will have a wardrobe of stylish clothing. Your first box is half off + sunglasses + 25% off code to purchase from their store. Join the Club | Menlo House

4. Identify + eliminate (bag & donate to charity) + replace (do this systematically one-at-at-time once a month) + repeat

5. When you go shopping, pay attention to the mannequins so you know how to combine and coordinate items from that store.

6. Experiment to develop a sense of style – push yourself outside of your comfort zone and try different things occasionally.

ESNTLS | Sign Up to Get Notified!

Jose Zuniga of Teaching Men’s Fashion says he’s the king of $100 Challenges. In this video men’s style, grooming, fitness and lifestyle expert, Aaron Marino of IAmAlphaM, AaronMarino, and Pete & Pedro  is going up against him in Atlanta, GA! Viewers are deciding who wins!

$100 Challenge | Ready to Vote?

The rules are: use the ESNTL tee shirt & a pair of shoes, $100 including sales tax, and they pick each other’s style. Alpha is given street wear by Jose; Alpha gives Jose the 40+ year old dad style!

Alpha spends $98.55 and Jose spends $87.00. Jose bought a ‘vacation dad’ look- Alpha likes it. The chinos fit well, and the ‘cheap’ Chuck Taylor like shoes are a nice look. His 2nd look includes an oversized crew neck sweater. Jose comments he wouldn’t wear it. Alpha’s look includes joggers, Van’s knock-offs, and bomber jacket. Alpha thinks he should get bonus points for being small and short; whereas, Jose thinks he should get bonus points for getting two outfits on the $100 budget and for the harder assignment.

ESNTLS Launch

TMF’s Jose is about to launch his ESNTLS line – quality, fit, look, and not trendy. These pieces are for every guy. Although the feel is premium & luxury, the pieces are affordable. Made of a bamboo cotton mix, Alpha is loving the black v.  The last batch sold out completely in 2-days — the black shirts sold out in the first THREE HOURS! If you want to make sure you get yourself one, sign-up to be notified. June 9th at 10am EST is when the store opens!

Shop Public Rec | Use code AlphaM2018 for an AWESOME discount

– ADED Pant

– ADED Short

– Go-To Polo

This is a sexy trash can! The clothing you put in it aren’t sexy! In this video men’s style, grooming, fitness and lifestyle expert, Aaron Marino of IAmAlphaM, AaronMarino, and Pete & Pedro says that he recently moved. And when he did, he realized that his casual game was a disaster! As men, we are great at a lot of things, but we are not great at throwing out things that are not cool, don’t fit, are worn out, or are just time to go.

Purge These Pieces

1. White tee shirts with yellowing

2. Big baggy cargo pants

3. Big baggy sweat pants

4. Uncle Barry polos

5. Old man footwear: crocs, huge flip flops, ugly boat shoes

6. Favorite tee shirt that has been through the war with you

Rock the Rec

Public Rec pants are sexy and form-fitting. The All Day Every Day Pant is not baggy or super tight at the ankle. Alpha thinks every dude should have a pair because they (1) are stylish, fashionable, & versatile from casual to dressed up a bit (2) fit flawlessly due to different sizes like jeans (3) are quality that’s build to last. They also feature shorts – amazing fabric– and short & long sleeve Henleys. The quality is premium that’s sold at a great price.

Indochino Suits code ALPHAM

When it comes to men’s style mistakes, there are little mistakes, misses, and landmines! In this video men’s style, grooming, fitness and lifestyle expert, Aaron Marino of IAmAlphaM, AaronMarino, and Pete & Pedro  is presenting things that can make you look horrible!

GAME OVER! Style Landmines

1. Skin-tight denim or big-baggy denim

2. Dudes over the age of 20 wearing Abercrombie & Fitch and Hollister

3. Off-the-rack suits

4. Wrinkled clothing

5. Wearing leather dress shoes that don’t match your belt

Made-to-Measure Suits

Indochino is having a ridiculous deal on made-to-measure suits. You peruse the suits, pick one, and then customize everything – their pictures of all the different suits are GREAT! Alpha goes over all the customizations he selected with his: interior, wide label, pin stripe, fabric, flat front pants, straight hem, and slim through the leg. Once you customize it, take your measurements which they have video instructions on how to exactly do it — or you can go into a location & have them do the measurements for you. Your profile will store all of your measurements for future suits. The best part is the price! Hit the link for the super, crazy, nuts deal – these made-to-measure suits are cheaper than crappy quality off-the-rack!

TANI USA | 2 for 1 Alpha M. deal (includes briefs)

Alpha was doing sexiness research when he stumbled upon a Reddit thread with 10,000 comments from women regarding what looks sexiest on men! In this video men’s style, grooming, fitness and lifestyle expert, Aaron Marino of IAmAlphaM, AaronMarino, and Pete & Pedro said some of the things jumped out at him.

Women Love When Men Wear These …

1. Collared shirt over a v-neck sweater – the key is the shirt needs to be tailored and combined with a fitting light-weight sweater to stop a bulky look.

2. Rolled up sleeves –  Alpha demonstrates how to roll-up the sleeves simply and cleanly.

3. Chinos + suede Chukkas – universally awesome pant and shoe

4. White boxer briefs – the lighter color makes your package look larger

5. Workout pants (joggers) and a white tee shirt

6. Fitted black tee shirt and jeans

7. Knit ties – the four-in-hand knot is the best for this type of casual tie

Women’s Weakness for White Boxer Briefs!

Women find white boxer briefs sexy. That being said, are you looking for a new pair of underwear (perhaps white)? Do you need to upgrade your underwear game? Tani is the best in terms of quality, fit, and feel! Nothing compares to Tani. They are premium & luxury underwear that make you feel good! They fit well, and you look sexier. Treat yourself & “the boys” to a pair (or 2) of the most comfortable, and dare I say SEXIEST, underwear in the game! A special alpha m. thank you to Tani for keeping Alpha’s “junk” looking amazing and for sponsoring this awesome video!

Tie Bar Alpha M. Featured Products

Shop Shirts
Shop Ties
Shop Socks
Shop Pocket Squares

In this video men’s style, grooming, fitness and lifestyle expert, Aaron Marino of IAmAlphaM, AaronMarino, and Pete & Pedro  is giving style secrets that most dudes don’t have a clue about. Anyone can buy stylish clothes — but that doesn’t make a man stylish. These do…

1. Straight bar lace – see Alpha’s demonstration

2. Proper tie bar placement –> check out Alpha’s zones

3. TieBar.com –> the best you’ll find for the best price. That’s why Alpha doesn’t promote other tie companies, pocket square companies, and tie bar companies – in good faith, he can’t promote anybody other than TieBar.com. GQ and Esquire use their stuff. The selection of ties is mind-blowing, and the quality is nuts (super luxurious). Alpha models their dress shirt and dress pants – the fits is ridiculous and more modern.

4. Remove the collar stay before laundering or dry-cleaning your shirt –> they aren’t meant to go through the process and will leave a shiny outline as well as the stay can break and warp.

5. Use a Magic Eraser to clean your leather sneakers –> helps to make older shoes look newer

6. How to fold a pocket square –> no 6 points and no puff folds. Watch Alpha’s demonstration for a straight fold that’s clean and classic.

KK&J Special Offer | code ALPHAM

By now you know that it’s critical to look your best all the time – workout, have a strong grooming game, and dress to impress. The downside is that it’s not always comfortable. In this video men’s style, grooming, fitness and lifestyle expert, Aaron Marino of IAmAlphaM, AaronMarino, and Pete & Pedro  says he’s digging deep into his style bag of tricks for comfort hacks.

Stop Suffering for the Sake of Style!

1. Collar discomfort and irritation? Powder to keep dry and reduce friction

2. Nipple irritation and poking? Adhere the appropriate shade of band-aides

3. Jamming and adjusting your shirt to stop muffin top? Attach shirt tail garters

4. Shoes that don’t break in? Place old sneaker inserts inside each

5. No show sock irritation on the top of your foot? Spray antiperspirant

6. Shoes that are too tight? Warm them with a hair dryer

Pained by Puffy, Billowing, Bunching Shirts? Not Anymore!

No more muffin top! KK&Jay’s shirt tail garters are sick & sexy and one of Alpha’s favorite finds that he can’t believe he ever lived without. They perfected the shirt tail garters that the military first introduced. It’s all about equal tension – that’s the secret! They are super comfortable, and they are a gentle reminder to stand up straight. Alpha can spin jump without a resulting muffin top! KK&Jay offers high quality suspenders too! Treat yourself today KK&J Special Offer | code ALPHA

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alpha m. Store Style Breakdown | H & M

alpha m. Store Style Breakdown | Old Navy

alpha m. Store Style Breakdown | Zara

alpha m. Store Style Breakdown | American Eagle

alpha m. Store Style Breakdown | Diesel

alpha m. Store Style Breakdown | GAP

alpha m. Store Style Breakdown | EXPRESS

This episode is the SEASON FINALE! In this video men’s style, grooming, fitness and lifestyle expert, Aaron Marino of IAmAlphaM, AaronMarino, and Pete & Pedro  is welcoming you to the 8th installment of the alpha m. Store Style Breakdown.  He’s buying an entire outfit from Banana Republic then rating it between 1 (worst) and 10 (best) on affordability, quality, variety, and age-range. The total of the scores will give the Alpha M. Store Style Rating.

Alpha said that Banana Republic is one of his all time favorites to shop – in his opinion, it’s the greatest men’s store out there. It’s a clean, classic brand without a lot of trendy items. He’s even wearing a silk cotton cashmere sweater from Banana Republic! This store gets him so excited. His purchases included V neck shirt $15.90, gray waffle top hoodie $53.70, black jeans $70.80, and reversible bomber jacket $59.10 for a grand total of $217.26.

This episode is bittersweet. He is a huge fan of Banana Republic as a whole, but this process has definitely opened his eyes to some weaknesses.  First off, he loves the tops. The jacket is super soft and reversible which is cool. He wishes the fit was better, however. Even in the smalls they aren’t as slim as he prefers. The hoodie knocks his socks off too – clean and classy, it’s a ‘must have’. The mandatory v-neck is under it, which he note how much he loves Banana Republic tee shirts.

Banana Republic falls apart with pants. They don’t size smaller than 30 waist (Alpha is a 29), and the pants are roomier with a mid-rise. They may be comfortable, but for Alpha, he’s not feeling the jeans or pants. He gives the following ratings: affordability 4, quality 9, variety 7, age-range 7.

The store style rating 6.75

Stop Wasting Money!

Subscribe to Alpha M. on YouTube

Special Alpha M. Thompson Tee Discount Link!

Does Alpha look cool? Yes, he looks super cool, but in reality he’s a huge dork. In this video men’s style, grooming, fitness and lifestyle expert, Aaron Marino of IAmAlphaM, AaronMarino, and Pete & Pedro  says looking cool is half the battle.  He’s identified 10 items that you can wear that will automatically make you look cooler than other guys.

The Top Ten Countdown to Cool

1. Clubmaster shades

2. Gray denim

3. Motorcycle style jacket

4. Tailored blue patterned dress shirt

5. Wear Thompson Tees

6. Suede Chelsea boots

7. Super cool man bag

8. Fitted denim shirt

9. Pin-stripe or chalk-stripe suit

10. Be yourself-  you are amazing and one-of-a-kind

Sweat Rings ARE NOT Cool!

Thompson Tee’s hydroshield technology keeps you from sweating through your shirt and creating rings. They’ve been on Shark Tank and the Doctors. They’re a category killer! Why? They use a patented pad under your arm, stopping the sweat from getting through. Alpha gets more emails thanking him for this recommendation than any other product. Sweat rings and sweating through shirts can make you feel insecure, and Thompson Tee can completely eliminate it. The tees come in a variety of colors and styles. They’re not super expensive but use the discount – and order soon because they sell out quickly.  Thompson Tee discount link

alpha m. Store Style Breakdown | H & M

alpha m. Store Style Breakdown | Old Navy

alpha m. Store Style Breakdown | Zara

alpha m. Store Style Breakdown | American Eagle

alpha m. Store Style Breakdown | Diesel

White with Style | code Alpha28 for $28 Whitening Kit

In this video men’s style, grooming, fitness and lifestyle expert, Aaron Marino of IAmAlphaM, AaronMarino, and Pete & Pedro  is welcoming you to the 6th installment of the alpha m. Store Style Breakdown. He’s buying an entire outfit from The GAP then rating it between 1 (worst) and 10 (best) on affordability, quality, variety, and age-range. The total of the scores will give the Alpha M. Store Style Rating.

Alpha LOVES The GAP; therefore, he’s trying to reserve judgement and be objective in this video. He wants EVERYTHING although he notes that the selection is decent but not as good as he’s seen in the past.  While shopping, he comments that he’s always down for a cool puffer vest. He layers with it which keeps him warm and stylish. The clothes at The GAP are conservative but playful and suit both the younger to older.

His purchases include a puffer jacket ($54.99), merino wool v neck sweater ($41.96), white oxford ($29.97), and brown herringbone pants ($14.99) for a total of $154.54.

He loves The GAP outfit, noting that maroon is outside of his box. He also talks about the puffer vest again, pointing out that it can be used as a layering piece or solo. The options at The GAP are casual and business casual, but no dressy. He gives the following ratings: affordability 7, quality 8, variety 4, age-range 8.

The store style rating 6.75

White with Style

White with Style is the teeth whitening kit that Alpha uses. A white smile is sexy and attractive – and you can have a professional whitening kit (regularly $269!) at home for $28 with the Alpha28 code. You’ll receive a set of custom trays, 10 treatments, a teeth whitening guide, AND an activator light. Get your teeth up to 7 shades lighter with White with Style | code Alpha28 for $28 Whitening Kit

Join Honey

Two disclaimers: (1) Nothing in this video is fact. (2) Alpha reserves his right to change his mind in the future. In this video men’s style, grooming, fitness and lifestyle expert, Aaron Marino of IAmAlphaM, AaronMarino, and Pete & Pedro is talking about overpriced and overrated popular brands. Let Alpha know down in the comments what brands you see dudes freaking out about and you think to yourself, “Why? It’s overrated! And the price, it’s ridiculous.”

So Overrated, It’s Ridiculous – And the Prices? Forget About It!

1. Topman
2. Rag and Bone
3. Supreme
4. Hublot
5. Hugo Boss
6. True Religion
7. John Varvatos
8. Gucci
9. Lululemon
10. Louis Vuitton

Stop Wasting Money!

KK&J | special offer code ALPHA

All style mistakes were not created equal: some make you look silly, dorky, or sloppy. In this video men’s style, grooming, fitness and lifestyle expert, Aaron Marino of IAmAlphaM, AaronMarino,  Pete & Pedro, and Fashion Anchor is discussing style mistakes that make you look like a slob. In your opinion, what are some sloppy style mistakes that men wear? Comment below this video.

You Look Like a SLOB!

1. Missing buttons
2. Discolored collars and arm pits of white shirts How to Remove and Prevent Yellow Armpit Stains
3. Casual cool tie with the top button undone
4. Wearing leather shoes with leather belt and the leathers don’t match Do Shoes and Belts Need to Match? How to Match Casual Shoes and Belts
5. Shoes that are totally dirty or scuffed-up The Alpha M. Five Minute Shoe Shine
6. The Muffin Top!
7. Socks that quit Sock Falling Down | Men’s Socks Drooping Around Ankle
8. Worn out belt with a bunch of marks
9. Worn out shoe laces
10. Baggy pants

Keep Your Shirt Tucked ALL DAY

Look sharp with KK & Jay’s shirt tail garter. They perfected them to make you even more stylish. With KK & Jay, your shirt is tucked tightly, and your socks are kept up. The shirt stays tucked in with the dynamic tension while remaining comfortable. They even have a version for guys who go sockless. Keep them in your style arsenal  so when you want to look super fresh, you can pop it out! They also have some badass sexy suspenders. Every guy needs a pair of these too.

Subscribe to Alpha M. on YouTube

Anson Belt and Buckle

Monochromatic fashion contains or uses one color. In this video men’s style, grooming, fitness and lifestyle expert, Aaron Marino of IAmAlphaM, AaronMarino,  Pete & Pedro , and Fashion Anchor says he gets more attention from women when he wears monochromatic looks. Here’s how he does it.

Monochromatic Mandates

1. Use contrast for flow
2. Vary the textures of items
3. Don’t forget the patterns
4. Don’t forget the accessories
5. Go all black when all else fails – it’s killer!

The Best Belt EVER

Alpha says Anson Belt and Buckle is the best belt he’s ever worn. The belt is one-size-fits-all, and Alpha displays how to customize by cutting off the excess. The buckle is then inserted and locked down with micro-adjustments. Alpha is an Anson Belt Fan Boy! The belts are available in canvas, nylon, leather as well as Anson offers a multitude of buckles. Mix and Match — make it your own! Alpha has not worn another belt since StyleCon. The best deal is 3 straps and 2 buckles for $100.

Indochino | Alpha’s Landing Page

You need a suit – one that fits you like a glove! There’s nothing better than an incredible fitting suit. In this video men’s style, grooming, fitness and lifestyle expert, Aaron Marino of IAmAlphaM, AaronMarino,  Pete & Pedro , and Fashion Anchor talks about where to find a great fitting suit.

You can go into a store and get advice from a sales person. You can also get a custom suit made for a few thousand dollars. But today we have the Internet where you can get made-to-measure suits at off the rack prices. You MUST know what you’re doing so you don’t get a jacked up suit.

Alpha’s Perfect Suit

Alpha demonstrates what a perfect made to measure suit looks like. He built his with Indochino. He customized all the details — custom and perfect! They are the largest made-to-measure suit company in the world. Alpha has known about them for a while, and although he’s used other companies for made to measure companies, Alpha realized they are the kings! The website is super sexy where you can see the suit you’re going to buy. Use the special link for a special price.

Online Made-to-Measure Mistakes

1. Not buying from a reputable company – make sure the company has been in business and will stay in business.
2. Unrealistic expectations – online made-to-measure is not the same as a 100% custom suit. You will need to have some alternations from a tailor. Indochino will reimburse you up to $75 for alternations.
3. Going trendy or super cool before having the basics – your first suit should be a color like medium gray. The lapels should be notched, two vents, two buttons, pockets with flaps, no pleats in pants, and a fun inner lining. You can also add embroidery, pick stitching, functioning button and boutonniere holes, and more.
4. Not taking your time and getting help for measurements – Indochino has videos to walk you through the measurements. Once you nail the fit, you know future suits will fit you perfectly like the one before.
5. Not wearing it enough – you can wear suits at other occasions than weddings and funerals. Lose the tie, pop the collar, and go out to dinner. Wear it, rock it, love it! It’s better to be over dressed than under.

Curated Vincero Collection | code ALPHA for 15% off

In this video men’s style, grooming, fitness and lifestyle expert, Aaron Marino of IAmAlphaM, AaronMarino,  Pete & Pedro , and Fashion Anchor tells a story about how the other day he saw a man dressed in a feminine manner. Which made him consider what current looks men are wearing that are effeminate. If you want people to perceive you macho and masculine, don’t wear these items Alpha has identified below.

Leading Ladylike Looks

1. Earrings
2. Oversized sweaters
3. Long line tee shirts
4. Super skinny, tight pants
5. Multiple rings on a single hand
6. Uggs
7. Toms
8. Cuffing pants or chinos
9. Bracelet overload
10. Overarched and overplucked eyebrows

Masculine Men’s Accessory

Vincero Watches are a solid and substantial. They’re super masculine, sending a message that you are responsible and reliable. And they’re sexy as hell! Alpha displays his favorites — check out his curated collection. These watches have a presence on your wrist, and Vincero won’t break the bank so you can accessorize different looks with different watches.

Thompson Tee Discount Link

When it comes to men’s style, there are 4 levels of dress: formal, semi-formal, business casual, and casual.In this video men’s style, grooming, fitness and lifestyle expert, Aaron Marino of IAmAlphaM, AaronMarino,  Pete & Pedro , and Fashion Anchor says that all casual style is not created equally. There’s casual and casual cool (which is refined, sexy, a dash of danger, style with attitude).

Rules to Casual Cool

1. Don’t look like you’re trying too hard but don’t look like you just rolled out of bed
2. Basic is best – nothing over the top or trendy
3. Don’t over accessorize – keep it simple and tasteful
4. No shiny shoes
5. Clothing should be fitted and not tight – too snug looks like you are showing off or that you don’t know your size
6. No visible undershirts – undershirts are a necessary evil. Sweat rings make you look sloppy
7. Small holes in your jeans are good but not in your shirt
8. Learn to layer – experiment with layering different pieces
9. Great shades! Sunglasses make every single dude and outfit a little cooler
10. Wear what you LOVE – you’ll wear it with confidence

Stay Cool | Stop Sweat Rings!

Thompson Tee has eliminated the worry of sweat rings. How? Their tees have pads that stop sweat in its tracks. They should win the Nobel Peace Prize for style!  Normally, an undershirt stops sweat a little bit, but not with the Thompson Tee protective shield. The undershirts come in different colors to work under different color shirts. You can’t even tell you’re wearing it! Alpha says this tee is one of the best inventions ever — every guy should have at least one of these tees in their wardrobe.